Guiding Thoughts


The Nature of Things
1.
We Are an Integrated Part of the Planet’s Biodiversity
It created us, and its well-being is the primary condition for our lives.
2.
Everything is Connected
Human well-being, social structures, business, biodiversity, climate, and the economy are all part of a single complex equation. They cannot be solved by any organization or individual alone.
3.
There Is a Reason for Everything That Happens
Outcomes may be unexpected, but rarely accidental. They are the products of the systems we have designed. To change the result, we must understand the forces that shape our reality.
Our Compass
4.
We Must Build a Shared Foundation
The common ground should be rooted in scientific laws and the emotional driving forces that shape life on Earth.
5.
Opinions Are Not Solutions
They are personal interpretations of causes, shaped by social and cultural experiences and biases.
6.
The Best Solutions Are Elegant
Progress is not a zero-sum game; true solutions do not require one part of the system to lose for another to win. An elegant solution is one that benefits everyone—the individual, society, and nature—simultaneously.
Moving Forward
7.
The Future Belongs to Those Who Are Open To Change
Listen, rethink, and invent new paths. To adapt is to evolve.
8.
Our Messages Must Be Simple, Smart, and Inclusive
Our communication must always be engaging and convincing — clear, positive, honest, and impossible to ignore.
9.
All Evolution Is Driven by Hope
Our perception shapes our reality. We must believe in a better tomorrow because the world becomes what we believe it is.

«What is true of a story is true of love: for either one to work, you’d better be good at talking and good at listening. Likewise, if stories only succeed when we consent to suspend disbelief, relationships require of us something similar: the ability to let go of our own worldview long enough to be intrigued and moved by someone else’s.» 

«It is not about living idyllically in our similarities, but about living peacefully and pleasurably in our differences. It is not bestowed from beyond the normal human realm but struggled for and gained, slowly and with effort. And it is not about unchanging love. It is about letting love change us.»

Kathryn Schulz, Being Wrong: Adventures in the Margin of Error

A Word About Storytelling