We Need To Talk

The world is entering a turbulent era. Economic inequality is growing. Polarization is deepening, and democracy is under attack from authoritarian leaders everywhere. At the same time, we face climate change, biodiversity loss, and a mental health crisis fueled by loneliness, disconnection, and a loss of purpose.

We need to change course, but how? The good news is, solutions exist. Across the globe, researchers, innovators, experts, and organizations are figuring out smarter ways forward. Creativity, curiosity, and innovation remain humanity’s superpowers.

Still, they struggle to break through. Populist arguments and a flood of misleading content divide us. Social media, which often rewards conflict as anger drives engagement, spreads harsh rhetoric. We blame, divide, and dehumanize. We are not talking to each other. Communication has become our Achilles’ heel.

A Foundation for New Solutions

How can we build consensus in this polarized world? We need a new kind of communication – one that bridges divides, inspires action, and brings solutions into focus. The New Foundation was created for exactly this purpose: to shift the conversation, bridge ideological divides, and bring people together around new ideas. We want to create excitement for a future built on smart, long-term thinking that benefits everyone.

To do this, the foundation creates narratives that are made to resonate widely – stories rooted in tolerance, cooperation, and respect for the planet’s life-giving force. By communicating ideas that benefit individuals, society, and the planet, we challenge the notion that self-interest must be at odds with the common good.

We promote solutions that bring us closer to our universal human aspirations: freedom, justice, security, peace, community, well-being, and harmony with nature.

The New Foundation Responds to Today’s Challenges by Partnering With a Wide Range of Organizations To Spread Compelling and Powerful Ideas Through Stories That Resonate Across Divides.

Why The New Foundation?

The New Division has created the communication for three of the world’s most fundamental frameworks: the UN’s Agenda 2030 (SDG), the new UN framework for biodiversity (KMGBF), and The Inner Development Goals (IDG). In addition, for the past ten years, we have helped many of Sweden’s largest companies with their sustainability communication.

Through our work, we have realized that our greatest challenges are systemic and cannot be solved by individual companies alone. We need a holistic approach that fosters broad collaborations and a conscious commitment to solutions that benefit individuals, society, and nature. 

The world is full of fantastic organizations working to address all dimensions of our challenges. However, their efforts struggle to gain traction, as they tend to be too academic for  a broad audience. 

The New Foundation is a natural consequence of this insight.

We want to collaborate with organizations, foundations, public institutions, businesses, and academia to create clear communication and powerful messages with a broader perspective. We drive engagement by framing in-depth facts and insights within a larger humanistic, societal, and environmental context.

The Mission

The foundation’s mission is to create inclusive and open-minded communication that encourages innovation, tolerance, and broad collaboration. We use facts, science, logic, psychological insight, and cultural understanding to create compelling stories that inspire and engage.

We communicate solutions that benefit individuals, society, and the planet, challenging the notion that the common good is at odds with self-interest. 

Our goal is to spread messages that bring us closer to our shared human values: freedom, justice, security, peace, belonging, health, and harmony with nature.

We are an independent organization, free from political and religious affiliations.

Through collaboration with organizations, foundations, public institutions, businesses, academia, citizens, creators, and artists, we highlight new perspectives, develop campaigns, and foster dialogue for social and ecological sustainability.

Collaboration

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